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The COVID-19 pandemic and subsequent proliferation of misinformation have created parallel public health crises. Social media offers a novel platform to amplify evidence-based communication to broader audiences. This paper describes the application of science communication engagement on social media platforms by an interdisciplinary team of female scientists in a campaign called Dear Pandemic. Nurses are trusted professionals trained in therapeutic communication and are central to this effort. The Dear Pandemic campaign now has more than 97,000 followers with international and multilingual impact. Public health strategies to combat misinformation and guide individual behavior via social media show promise, and require further investment to support this novel dissemination of science communication.

Original publication

DOI

10.1111/phn.12903

Type

Journal article

Journal

Public health nursing (Boston, Mass.)

Publication Date

07/2021

Volume

38

Pages

603 - 609

Addresses

National Clinician Scholar Program, University of Pennsylvania, Philadelphia, PA, USA.

Keywords

Humans, Communication, Trust, Public Health, Nurses, Pandemics, Social Media, COVID-19